Guest blogging has long been an effective strategy in search engine optimization. It has been proven to create positive impact in the rankings, increase inbound links and traffic as well as enhance the brand’s credibility and reputation. It is for these reasons that majority of the business owners had implemented this approach over the past years and is continuing to do so today.
How To Do Smarter Guest Blogging in 2014
Learn the secrets to smarter guest blogging this 2014. Here are five (5) tricks to show you how.
1. Focus on relevance. Any SEO company or digital marketing professional for that matter knows how important relevance is in the eyes of Google. It is a key in segregating the good from the bad and ugly ones. Hence, regardless whether you are in the process of picking a website to blog to or starting to compose your guest post already, always determine its level of relevancy to your brand. To site an example, if you are providing local SEOconsultancy services, find a site that is within the same niche, i.e. local SEO and perhaps submit an article about the latest impact of the Hummingbird in the industry. Concentrate on the areas that have not been blogged about yet or opt to write a comprehensive analysis that will tell the readers everything they needed to know. By doing so, you are establishing your expertise on the subject.
2. Think about authority. This pertains to the website you have picked to share your content to. Is it high-ranking? How engaged are the readers to each of its write-ups? Assess the published guest posts and see how well they perform. Does the website implement Google authorship? Are the guest bloggers utilizing the approach to build their names or just to acquire links? Do remember that authorship can also be lethal to guest blogging so choose your host site carefully.
3. Consider quality. Prioritize content that are interesting and offer real value concurrently. Provide write-ups that your targeted audience wants. Make them Hummingbird-friendly. Stick to topics that answer common questions and ensure that you add helpful tips and industry-oriented insights. Do not limit yourself to submitting texts alone. Diversify them – videos, charts and infographics.
4. Avoid too much optimization. Keyword stuffing automatically translates to low-quality so forget about inserting a lot of keywords for the purpose of linking them back to your website. Do it naturally and Google will take that as a signal that you are a source of credible information. Be varied with your anchor texts and make them very minimal. Cite several related sites so your article is rich with details. Do not forget to read the host blog’s guidelines before you make your post.