Whether you are an SEO expert way before the Penguin 2.0 or you are still having SEO training in the Philippines, you will need to know how to write content that is good for Penguin 2.0. No matter how many years you have had in the field of SEO, ranking well means adhering to the guidelines set by the Penguin 2.0. Below are some tips to help you.
- Use a variety of anchor texts. Gone are the days when you set several anchor texts which you use for many weeks and months. Using the same anchor texts over and over again can trigger Google to think of your website as spam. If the use of anchor text for links are seriously used and followed for many years, this is not the case nowadays after Penguin 2.0. What you can do is to use a variety of anchor texts instead.
- Use branded anchor text. After Penguin 2.0, the use of branded anchor text will be popular among content creators. Branded anchor texts are simply anchor texts that have the company name or URL on it. This is also a way to directly promote your brand or URL. Branded anchor texts are also used as a way to diversify anchor texts.
- Cite your references. It will be good for any article that you are planning to write if you cite all your references. Not only will it help you create a better article, it will also provide you with a way to learn so much more regarding the topic. Your article will help readers to find other references related to your article.
- Make it well-written. Just like before, content should always be well-written. Not only about the topic itself but also when it comes to grammar and spelling. Make sure to check all the grammar and spelling of the words in your article. Finally, before you publish or submit anything, make sure to check and double check your article before hitting the publish button.