How To Start Your Own SEO Company

Search engine optimization or SEO, has been a very common term ever since websites started realizing that landing on top of the search engine results pages would mean more visitors for them. Nowadays, many website owners apply their own SEO strategies or they get the services of an SEO company in the Philippines to help their websites reach the top of these search engine results pages.

Because of the high demand for SEO services, it is not surprising that more and more SEO companies are quickly being put up by those who have become experts on everything related to SEO. If you think you know a lot about SEO, more than the typical Internet user who has above average aptitude in SEO, then the idea of having your own SEO is not really outrageous especially since most successful SEO companies were likewise started very small. Below is a guide on how to start your own SEO company to help you get started.

• Get your own website. Even if you have not finalized all the details of your SEO company and the services you would like to offer, get your own website started right away. You do not need to start designing it or fixing it, just get it started so that it at least has an early Internet presence already.

• Research other SEO companies. Find at least five SEO companies you can research on. Learn all about the services that they offer and the rates at which these services are offered. This will help you get a clearer picture of how an SEO company works beyond the actual technical work and SEO expertise involved.

• Define your services. As someone who knows a lot about SEO, you probably have an idea of what you can offer your potential clients. This, together with your research on other SEO companies, will help you define what you can offer as an SEO company. List down the services you will offer and the corresponding rates at which you will offer them.

• Be your first client. An SEO company that has an un-optimized website is not a good thing. Your first proof to your clients that you can do what you claim to be able to do, is to apply SEO techniques and strategies to your own website and landing among the top search engine results. You will slowly build your portfolio as you get more clients but the first and most successful item in your portfolio should be your own website

How To Know If Your Website Is Under Optimized

The past several years have been very dynamic when it comes to how websites compete with each other. The visibility and popularity of a particular website highly depends on how search engine friendly it is. This is the reason why the trend has been how to optimize websites for search engines so that they can be easily seen, making them land in the top search results for particular search keywords and key phrases.

While some website owners prefer to get the services of an SEO company in the Philippines, there are some who choose to undergo SEOtraining in the Philippines so that they can handle the search engine optimization of their websites themselves. No matter how you want to have your site optimized, it is very important that you at least know whether your website is under optimized or not. Below are some of the identifying characteristics of an under optimized website.

• Low quality content. Ask yourself, will you go to your own site for its content? If your answer is no, then it is time to make an overhaul and start putting high quality articles that people will really visit and read. Make sure that your content is well written, highly relevant, and unique.

 

• Visually unpleasing. Look at your website. Is the design visually pleasing to you? If the colors, fonts, borders, images, and other design aspects do not go well together to form a cohesive, well designed website, then make a visual overhaul of it. Feel free to consult with a web design artist and if you want search engines to index your website, limit your use of Flash and JavaScript.

• Not user friendly. Sometimes even if your website is visually pleasing and you have unique, high quality content, you can still lose visitors if your website is difficult to navigate. Make sure that your visitors can easily maneuver their way around your website. Use clear categories and make a site map available for your visitors. Everything that your website has to offer should be easily accessible so that your visitors do not need to browse through several pages just to find what they are looking for.

• Broken links. Always check all the links that you have in your website are in perfect working condition. If not, fix all broken links or redirect the links to a page that will not confuse your visitor. 

[DO IT YOURSELF] Five (5) Ways To Keep Yourself Up-To-Date With SEO Trends Online

Keeping up with the latest trend in the SEO industry can be taxing to both marketing professional and freelance enthusiasts especially if they don’t know where to get started. Below are five (5) ways to resolve this challenge:

1. Subscribe to feeds and alerts. You can start by subscribing to the top SEO blogs’ RSS: Google official blog, SEOMoz, SEOBook, SearchEngineLand, and SearchEngineJournal to name a few. Visit Inbound.org – a community-managed website that collates high-quality, most-talked-about internet marketing articles around the web. Setup Google Alerts to monitor what’s happening out there.

2. Follow SEO Gurus and personalities. Add the following to your Google+ circles: Matt Cutts (head of Google’s webspam team), Rand Fishkin (CEO and founder of SEOMoz) and Danny Sullivan (Editor of SearchEngineLand). Find them on Twitter:  Aaron Wall (Founder/CEO of SEOBook), Barry Schwartz (CEO of RustyBrick and Founder of SearchEngineRoundTable) and Bill Slawski (SEO blogger at SEOByTheSea).

3. Be active on SEO discussion sites. Become a member of WarriorForum, Webmasterworld, or DigitalPoint. Join SEO groups in Facebook and LinkedIn. Not only will you be updated with what’s hot and what-knots but you get to meet different people from various SEO company in the Philippines and around the globe.

4. Attend SEO seminars online. You don’t need to enlist yourself to SEO training in the Philippines or even abroad just to be aware of the latest trend. You can do that even in the comfort of your own office or home. Some seminar-giving bodies upload the event highlights on video sharing sites like on their Youtube/Metacafe channels. Watch or download them. More often than not, the presentation and documents used can also be found on Slideshare and Scribd. Be sure to check these out as well.

5. Do not forget Pinterest. As graphic marketing continues to make its way to the top of the list, knowing which SEO-related infographic went viral is an effective way to gain SEO knowledge.