SEO in 2014: Five (5) Tips And Tricks To Smarter Guest Blogging

Guest blogging has long been an effective strategy in search engine optimization. It has been proven to create positive impact in the rankings, increase inbound links and traffic as well as enhance the brand’s credibility and reputation. It is for these reasons that majority of the business owners had implemented this approach over the past years and is continuing to do so today.

How To Do Smarter Guest Blogging in 2014

Learn the secrets to smarter guest blogging this 2014. Here are five (5) tricks to show you how.

1.       Focus on relevance. Any SEO company or digital marketing professional for that matter knows how important relevance is in the eyes of Google. It is a key in segregating the good from the bad and ugly ones. Hence, regardless whether you are in the process of picking a website to blog to or starting to compose your guest post already, always determine its level of relevancy to your brand. To site an example, if you are providing local SEOconsultancy services, find a site that is within the same niche, i.e. local SEO and perhaps submit an article about the latest impact of the Hummingbird in the industry. Concentrate on the areas that have not been blogged about yet or opt to write a comprehensive analysis that will tell the readers everything they needed to know. By doing so, you are establishing your expertise on the subject.

2.       Think about authority. This pertains to the website you have picked to share your content to. Is it high-ranking? How engaged are the readers to each of its write-ups? Assess the published guest posts and see how well they perform. Does the website implement Google authorship? Are the guest bloggers utilizing the approach to build their names or just to acquire links? Do remember that authorship can also be lethal to guest blogging so choose your host site carefully.

3.       Consider quality. Prioritize content that are interesting and offer real value concurrently. Provide write-ups that your targeted audience wants. Make them Hummingbird-friendly. Stick to topics that answer common questions and ensure that you add helpful tips and industry-oriented insights.  Do not limit yourself to submitting texts alone. Diversify them – videos, charts and infographics.

4.       Avoid too much optimization. Keyword stuffing automatically translates to low-quality so forget about inserting a lot of keywords for the purpose of linking them back to your website. Do it naturally and Google will take that as a signal that you are a source of credible information. Be varied with your anchor texts and make them very minimal. Cite several related sites so your article is rich with details. Do not forget to read the host blog’s guidelines before you make your post.

5.       Promote. Social media plays an ever critical role in 2014 therefore once your write-up is published, see to it that you share them on different social media platforms like Facebook and Twitter most especially Google+.

How To Manage Your Site Through The Google Penguin

After the significant effects that the Google Panda has made on how websites are ranked, the latest Google Penguin update has again made a lot of changes that can affect how many websites are ranked in search results. The latest Google Penguin update was released last May 22, 2013 and has been dubbed Penguin 2.0. It might be noticeable to many website owners because 2.3% of English-US queries are reportedly affected.

Unlike other updates that are just considered to be data refresh, this fourth Penguin update is an actual algorithm update. Hopefully, if you have an SEO company handling your website, they will be able to handle and manage any effects that the Penguin update might have on your website. If you do not hire any company, you can get some SEO consulting services or you can read below to help you manage your website through this Penguin update.

• Make use of various media for your content. Do not limit your website content to articles and posts. Content does not mean text alone. Expand the media of your website content by putting in videos, slideshows, PDF files, infographics, and podcasts. The same rule for text content applies to these other media content – the higher quality they are, the better.

• Market your content. Your content will not serve its purpose unless you market them so that they can be seen by others. Promote your website content through other websites especially through social media networks. Share links to your website’s videos, infographics, podcasts, articles, and images through Facebook, Twitter, and Google plus. Good content that can pique the interest of others can easily go viral amongst your target market. You can also put up your videos on YouTube or Vimeo, your slides and PDF files on SlideShare and Docstoc. 

• Link pages in your website internally. Internal linking is self-love and it works with Google. If you have created your content well and you have enough relevant yet diverse content on your website then you should be able to link them to each other. You can make use of good anchor text and this practice will also help your visitors explore other pages in your website as well.

• Optimize your site structure. The Google Penguin 2.0 update rewards websites that provide a good user experience and the goal is to reward high quality websites. Hence, the structure of your website is also very important. Apply sound web design practices that make your website easy to navigate and well organized.

How To Start Your Own SEO Company

Search engine optimization or SEO, has been a very common term ever since websites started realizing that landing on top of the search engine results pages would mean more visitors for them. Nowadays, many website owners apply their own SEO strategies or they get the services of an SEO company in the Philippines to help their websites reach the top of these search engine results pages.

Because of the high demand for SEO services, it is not surprising that more and more SEO companies are quickly being put up by those who have become experts on everything related to SEO. If you think you know a lot about SEO, more than the typical Internet user who has above average aptitude in SEO, then the idea of having your own SEO is not really outrageous especially since most successful SEO companies were likewise started very small. Below is a guide on how to start your own SEO company to help you get started.

• Get your own website. Even if you have not finalized all the details of your SEO company and the services you would like to offer, get your own website started right away. You do not need to start designing it or fixing it, just get it started so that it at least has an early Internet presence already.

• Research other SEO companies. Find at least five SEO companies you can research on. Learn all about the services that they offer and the rates at which these services are offered. This will help you get a clearer picture of how an SEO company works beyond the actual technical work and SEO expertise involved.

• Define your services. As someone who knows a lot about SEO, you probably have an idea of what you can offer your potential clients. This, together with your research on other SEO companies, will help you define what you can offer as an SEO company. List down the services you will offer and the corresponding rates at which you will offer them.

• Be your first client. An SEO company that has an un-optimized website is not a good thing. Your first proof to your clients that you can do what you claim to be able to do, is to apply SEO techniques and strategies to your own website and landing among the top search engine results. You will slowly build your portfolio as you get more clients but the first and most successful item in your portfolio should be your own website