Tips For Content Writing After Google Penguin 2.0

The most recent Google update, referred to as the Penguin 2.0, is an update on the search algorithm and targets how content is presented and shared on websites. In other words, the Penguin 2.0 changes how content should be written to be able to rank high in search engine results pages. This Google update has a huge impact on the field of SEO and will directly affect how content is written.

Whether you are an SEO expert way before the Penguin 2.0 or you are still having SEO training in the Philippines, you will need to know how to write content that is good for Penguin 2.0. No matter how many years you have had in the field of SEO, ranking well means adhering to the guidelines set by the Penguin 2.0. Below are some tips to help you.

• Use a variety of anchor texts. Gone are the days when you set several anchor texts which you use for many weeks and months. Using the same anchor texts over and over again can trigger Google to think of your website as spam. If the use of anchor text for links are seriously used and followed for many years, this is not the case nowadays after Penguin 2.0. What you can do is to use a variety of anchor texts instead.

• Use branded anchor text. After Penguin 2.0, the use of branded anchor text will be popular among content creators. Branded anchor texts are simply anchor texts that have the company name or URL on it. This is also a way to directly promote your brand or URL. Branded anchor texts are also used as a way to diversify anchor texts.

• Cite your references. It will be good for any article that you are planning to write if you cite all your references. Not only will it help you create a better article, it will also provide you with a way to learn so much more regarding the topic. Your article will help readers to find other references related to your article.

• Make it well-written. Just like before, content should always be well-written. Not only about the topic itself but also when it comes to grammar and spelling. Make sure to check all the grammar and spelling of the words in your article. Finally, before you publish or submit anything, make sure to check and double check your article before hitting the publish button.

Building Your SEO Team

Search engine optimization or SEO plays a big part in making a website successful. It is what will continuously draw new visitors to your website because if your website ranks high in search engine results, more people will see it and more people will click that link that leads to your website.

Hence, almost every website nowadays should be well-optimized for search engines except if the goal of a particular website is not to get as many visitors as possible. If you are the owner of a website, there are two ways to go about it – hire an SEO Philippines company or handle your own SEO needs. If you choose to handle your own SEO needs, it is best if you put together your own in-house SEO team to handle all of these SEO needs. If you are such a website owner or if you work or own an SEO Manila company, below are some of the specific roles you will need to fill up in building your own SEO team.

• SEO Manager. The first position you will need to fill is that of the SEO manager. This person will be your SEO team leader and in charge of mapping your SEO strategy. He or she should be able to lead the team efficiently and competently. An SEO manager will have to make many crucial decisions along the way so choose one who has good problem-solving skills and decision-making skills.

• SEO Analysts. Take note of the plural form because you will probably need more than one SEO analyst. Your analysts are the ones who will analyze your website and come up with ways to optimize it. This involves all aspects of SEO so you should choose someone who has knowledge in both on-page and off-page SEO.

• Web Developers. You will need to have your website built and designed in such a way that it is optimizes for search engines. The job of web developers will not be a continuous thing in an SEO team which is why some SEO teams only get the services of freelance SEO web developers when they need it.

• Content Creator. In SEO, content is king. If you want your website to be successfully well-optimized then put a lot of high quality unique content. Although some SEO teams outsource this aspect of SEO, it is sometimes a good idea to get a content creator that can provide you with the content that you need regularly.

• Link Builders. Aside from content, backlinks also play a major part in how search engines rank your website. Link building can drastically affect your website’s online presence and how it is ranked by search engines. Get link builders who only use white hat SEO strategies to ensure that your website does not get penalized.

• Social Media Manager. Nowadays, social media can have a huge impact on SEO. The proper use of social media can greatly improve your SEO results. Get someone who is experienced in almost all social media platforms and has a good grasp of what the website’s targeted audience wants. Also, your social media manager should have excellent communication skills and can relate well to other people.